Newsletter 10th of April


10 April 2024

These are the main topics this week:

  • TV 2 extends Champions league rights in Norway
  • Disney’s password sharing crackdown to begin in June
  • The Masters kicks off tomorrow
  • TikTok to launch several new apps


TV 2 extends Champions league rights in Norway


In Norway, the coming three years for the international football tournament Champions League has been decided. The league is staying at its current rights holder TV 2 which was revealed during yesterday’s Champions League broadcast.


“We are experiencing enormous interest in the Champions League, and we look forward to further developing this fantastic football tournament on our platforms. This is a big day for us at TV 2”, says editor-in-chief and managing director Olav T. Sandnes.



TV 2 has had exclusive rights to broadcast Champions League in Norway since 2021, and the new agreement covers the coming season and lasts until the summer of 2027. All matches from the tournament will be available on TV 2 Play. In addition, two matches a week will be shown on the channel TV 2 Sport 1. In Denmark, Finland, and Sweden it is still unclear where the upcoming seasons of the Champions League will be broadcasted.

Sports Analysis

For the fifth consecutive year, Mediavision presents the Sports Analysis. The analysis provides a comprehensive overview of the current Nordic sports rights market and an in-depth analysis of consumer interest, willingness to pay and pay rate. It covers 19 sports and +100 specific sports rights.


TV 2 extends Danish handball rights until 2030


Viaplay to launch new sports news channel in Denmark


Amazon Prime Video extends WNBA rights in the US


Premier Sports returns to UK after buyback from Viaplay




Disney’s password sharing crackdown to begin in June


Disney Plus is taking action against account sharing this summer. In an interview on CNBC last Thursday, Disney’s CEO Bob Iger stated that Disney will be launching its first real foray into password sharing in June. The initial launch will be “just a few countries in a few markets”, followed by a full rollout in September. Iger did not specify which countries or markets the initial launch will cover. Disney Plus’ terms and conditions already include rules against sharing account credentials, however, this will be the first time the company chooses to enforce them.




The news mean that Disney will follow Netflix, which rolled out its password sharing crackdown broadly in May last year. Netflix executives have credited the account-sharing initiative for its recent boost in subscriber numbers. Netflix’s “paid sharing” is now functioning in over 100 countries.


Insight: Nordic TV & Streaming

 This analysis covers both the TV- and streaming markets in the Nordic countries. It rests on three pillars: the consumers, the market, and the actors. Analyzing the consumers takes us far – but not all the way. Studying the actors and the market as a whole is just as important.


Norwegian Dates in Real Life wins top prize at Series Mania


YouTube to livestream Coachella


Vevo teams with KERV for shoppable CTV ad formats


TikTok named entertainment partner of Eurovision song contest



The Masters kicks off tomorrow


The first major golf championships of the year is taqkaing place this weekend, the Masters in Augusta, Georgia. This it the 88th tournament and it is played from Thursday (tomorrow) through Sunday, when the final round is held. The tournament has a number of traditions, such as the previous champion hosting the dinner before the tournament, as well as the classic green jacket which is awarded to the winner.


From the Nordics, Viktor Hovland from Norway, currently ranked 6th in the world is participating. Swedish Ludvig Åberg, ranked 9th in the world, will make his Masters debut, as well as the Danes Nicolai Hojgaard and Thorbjorn Olesen, ranked 38th and 72nd respectively.



In Norway, the Masters can be viewed on Discovery, Viaplay broadcasts the tournament in Denmark and Ruutu in Finland. In Sweden, public service broadcaster SVT recently announced the acquisition of the rights for the so-called “world feed”, which means they can show four to five hours of golf from Thursday to Sunday. This broadcast comes without the extra material of “featured groups” which follows specific players, and “featured holes” which shows specific holes throughout the tournament. The broadcasting rights for this extra material in Sweden has been picked up by Viaplay.


Golf has a relatively low viewing interest in the Nordics. Last year, close to one million 15-74-year-olds stated interest in watching golf via TV/online video. This is concluded in Mediavision’s 2023 Sports Analysis. We are currently collecting data for the 2024 edition of the Sports analysis, which will be published later this spring.


Spotify launches AI playlists built using prompts


Norwegian government considers age limit for social media


Canal+ and MultiChoice agree to buyout deal


Sony Music acquires podcast company Neon Hum Media


Spotify to raise prices and change payment plans


TikTok to launch several new apps


Last month, the US House of Representatives voted to ban TikTok unless its corporate parent company sells the app within six months. In the wait of how this turns out, the Bytedance-owned social media service is both planning and launching new apps.


First out is the new app called Tiktok Lite, which already has launched in France and Spain. Tiktok Lite is very similar to the original but comes with one difference: Users can earn points for watching videos and doing other activities within the app. Points can then be redeemed for gift cards or TikTok’s ‘coins’ – which can be spent on tipping creators. Reportedly, the app is launched to boost growth in Europe. In Spain and France, TikTok Lite is only available for users 18 years and older, with an age-verification process the first time a user tries to claim rewards



Another new app from Tiktok which is rumored to launch soon, is an Instagram competitor called Tiktok Notes. During the past weeks, TikTok users have been getting notifications about the new app, on which they will be able to share photos. The notification says that the company is soon launching “a new app for photo posts” called TikTok Notes and that users’ existing photo posts will be shared on the app. Users can also choose to not share their image posts to the new app. TikTok has confirmed that the app is in development.


TikTok is reportedly also experimenting with different formats of apps, such as 30-minute videos and even text-based social media like X and Threads.

Insight Media & Markets

This analysis tracks the progress of individual and household payments per service and actor, as well as overall media expenditures. The primary focus is mapping out the allocation of expenditures across audio, video, text, and access.

Mediavision in the News


Primes intåg stöper om sportmarknaden – Svenska Dagbladet


Mediavision: Growing demand for local content in the Nordics – Broadband TV News


Därför blir streamingtjänsterna allt dyrare – och sämre – PC för alla


Mediavision: Ad-Supported SVOD Gaining Traction in the Nordics – Media Play News


Mediavision: Starkt intresse för HVOD i Sverige – Dagens Media


Efterspørgslen på nordisk tv-indhold stiger men udbuddet kan ikke følge med – Mediawatch


Sweden: Interest growing in ad-supported streaming – Advanced Television


Svenskar vill se mer svenskt på streamad tv – Sveriges Radio


Illegal affär kostar filmindustrin miljarder – Dagens PS


Var fjärde svensk strömmar olaglig tv – SVT


Kan bli det store gjennombruddet for denne typen TV-abonnement – Kampanje


Mediavision: Digitala ljudtjänster tar andelar på ljudmarknaden – Radionytt


Industry Events


MIPTV: 15-17 April 2024, Cannes, France


* Mediavision will attend
** Mediavision will present