Newsletter 9th of May


8 May 2024

These are the main topics this week:

  • Mediavision: Three million SVOD subscriptions shared in the Nordics
  • The Q1 earnings season is nearing the end
  • Ice hockey World Championship starts on Friday

Insight: Nordic TV & Streaming

 This analysis covers both the TV- and streaming markets in the Nordic countries. It rests on three pillars: the consumers, the market, and the actors. Analyzing the consumers takes us far – but not all the way. Studying the actors and the market as a whole is just as important.


Spotify moves lyrics behind a paywall


Audible to test Prime Video data for audiobook recommendations


TikTok gets music from Universal Music Group back in new deal


Apple highlights new AI features at iPad event




The Q1 earnings season is nearing the end


We are closing in on the end of the Q1 earnings season. Here are some of the highlights of this past week’s reports.



  • Revenue for Apple fell 4% to USD 90.8 billion in Q1, and iPhone sales fell 10% YOY during the quarter, which Apple attributed to a tough comparison versus last year.
  • Apple announced that its board had authorized USD 110 billion in share repurchases, the largest in company history.
  • The company’s services business sales (including subscription services, warranties, licensing deals with search engines, and payments) rose 14.2% to USD 23.9 billion in Q1.
  • Apple has a broad definition of subscribers, including users subscribing to apps through Apple’s App Store, which sums to over 1 billion paid subscriptions.



  • Disney reported revenues that were roughly in line with analyst expectations.
  • Revenues for the first quarter increased 1% to USD 22.1 billion, from USD 21.8 billion in the prior-year quarter.
  • Entertainment streaming revenue (excluding ESPN+) increased 13% in the quarter to USD 5.64 billion and operating income was USD 47 million after a loss of USD 587 million a year prior.
  • Disney+ Core subscribers increased by more than 6 million in the second quarter to 117.6 million global customers, and Disney+ Core ARPU increased by 44 cents.



  • Sanoma’s net sales amounted to EUR 221 million, a slight increase YOY from EUR 218 million in Q1 2023.
  • EBIT for Sanoma was EUR -31 million, compared to EUR -43 million in Q1 2023. Items affecting comparability (IACs) were positive and amounted to EUR 2 million, which was -2 EUR million in Q1 2023. Earnings improved in both business areas Learning and Media Finland.
  • Sanoma’s outlook for 2024 remains unchanged, with expectations of net sales between EUR 1.29‒1.34 billion. Sanoma expects that the advertising market in Finland will decline slightly and the economic development of the group’s operating countries to be relatively stable.



  • Storytel’s revenue increased 12% to 892 MSEK in Q1 2024, compared to 796 MSEK in Q1 2023.
  • Streaming revenue increased 13% to 837 MSEK in Q1 2024, compared to 742 MSEK during the first quarter of 2023.
  • Adjusted EBITDA increased by 167% from 39 MSEK in Q1 2023 to 104 MSEK in Q1 2024, equivalent to a margin of 11.7%, compared to 4.9% a year earlier.
  • The average number of paying subscribers for Storytel amounted to 2,256 million in Q1 2024, compared to 2,041 million the same period last year.


Warner Bros Discovery is the last company in the media sector to report its Q1 result, which is tomorrow. A recap of their report will come in next week’s newslette

Insight Media & Markets

This analysis tracks the progress of individual and household payments per service and actor, as well as overall media expenditures. The primary focus is mapping out the allocation of expenditures across audio, video, text, and access.


NRK wins big at Gullruten TV Awards


Tiktok sues US government over ban


TV 2 to raise prices


Paramount opens negotiations with Sony and Apollo


NHL considers changing games scheduling for European growth


Ice hockey World Championship starts on Friday


he ice hockey World Championship starts this Friday. Czech Republic is hosting this year’s tournament, which is played over the next three weeks. All Nordic countries are qualified for the tournament, with Denmark, Finland and Norway playing in group A and will thereby face each other in the group stage. Sweden is placed in group B and can therefore only face another Nordic country in the knockout stages. Viaplay holds the broadcasting rights for the tournament throughout the Nordics, with its current rights agreement running until 2028.



New data from Mediavision shows that close to 2,5 million 15-74-year-olds in the Nordics are interested in watching the men’s ice hockey World Championship on TV/online, with highest interest in Finland and Sweden. This is presented in Mediavision’s Sports Analysis. The 2024 edition of Mediavision’s Sports Analysis will be published in a few weeks, covering 19 sports and over 100 specific sports rights. For more information on the Sports Analysis, please contact




Sports Analysis

For the fifth consecutive year, Mediavision presents the Sports Analysis. The analysis provides a comprehensive overview of the current Nordic sports rights market and an in-depth analysis of consumer interest, willingness to pay and pay rate. It covers 19 sports and +100 specific sports rights.

Mediavision in the News


350.000 nordmenn strømmer TV med reklame – Kampanje


Så många har HVOD i Sverige – Dagens media


Hotet mot svenska elitidrotten – Aftonbladet


Denmark: HVOD, sport, password crackdown to boost streaming – Advanced Television


Mediavisons vd: Nya tider när globala streamers köper livesport – Dagens Media


Primes intåg stöper om sportmarknaden – Svenska Dagbladet


Mediavision: Growing demand for local content in the Nordics – Broadband TV News


Därför blir streamingtjänsterna allt dyrare – och sämre – PC för alla


Mediavision: Ad-Supported SVOD Gaining Traction in the Nordics – Media Play News


Efterspørgslen på nordisk tv-indhold stiger men udbuddet kan ikke følge med – Mediawatch


Sweden: Interest growing in ad-supported streaming – Advanced Television


Svenskar vill se mer svenskt på streamad tv – Sveriges Radio


Industry Events


Northern Waves: 24th October, Oslo, Norway



* Mediavision will attend
** Mediavision will present