Newsletter 23rd of August


23 August 2023

These are the main topics this week:

  • Mediavision: Swedes shows highest interest in Women’s FIFA World Cup in the Nordics
  • Changes in Elisa Viihde Viaplay as it becomes Viaplay
  • Barbie has become the highest grossing movie ever for WBD at domestic box office


Mediavision: Swedes show highest interest in Women’s FIFA World Cup is in the Nordics


Women’s FIFA World Cup ended this weekend as Spain was crowned world champion. Sweden claimed the bronze medal after Saturday’s win against host nation Australia. Sweden is also the Nordic country with by far the highest interest in watching the women’s FIFA World Cup – regardless of the great achievements of the Swedish team this summer. 13 percent of the country’s 15-74-year-olds answered earlier this spring that they had interest in watching the tournament. Compared to the Nordic neighboring countries, viewer interest in Sweden is twice as great. This is shown in Mediavision’s sports analysis for 2023.


In Sweden, there is a great interest of watching women’s FIFA World Cup. Early this spring, before the start of the tournament, 13 percent of Sweden’s 15-74-year-olds responded that they were interested in watching the tournament on TV/online. Compared to the Nordic neighboring countries, the interest is close to twice as big. The great interest can partly be explained by Swedish success in previous WC, European and Olympic championships. Finland, with a viewing interest of 7 percent, was the only Nordic country that did not qualify for this year’s World Cup. Denmark and Norway, with 6 and 7 percent viewer interest respectively, were both eliminated in the round of 16 in this summer’s championship.


Read up on the full press release here, with commentary from Mediavision’s CEO Marie Nilsson.

Sports Analysis

For the fifth consecutive year, Mediavision presents the Sports Analysis. The analysis provides a comprehensive overview of the current Nordic sports rights market and an in-depth analysis of consumer interest, willingness to pay and pay rate. It covers 19 sports and +100 specific sports rights.


Sport Live lands distribution agreement with Altibox


Norway’s national hockey team shuts down for the rest of the year


Netflix’s Danish series Baby Fever returns for a second season


SkyShowtime & Ziggo announce partnership in the Netherlands



Changes in Elisa Viihde Viaplay as it becomes Viaplay


The Finnish streaming service Elisa Viihde Viaplay will soon cease to exist in its current form. From the 1st of October, the streaming service will go under the name of Viaplay.


The change will also affect the content offering of the, soon to be, Viaplay. Elisa Viihde’s original content will be transferred to Sanoma’s streaming service Ruutu Plus. The move includes series such as Ivalo, Kaikki synnit, Pohjola laki, among others. The remaining content of the current Elisa Viihde Viaplay offering, including several sports rights, will be offered in the “new” Viaplay streaming service.


In the upcoming days, Elisa will inform subscribers of Elisa Viihde Viaplay’s streaming service about the upcoming change. Current subscribers will be automatically transferred to Viaplay when the changes are carried out in October. The change has no effect on the price of the service, despite the cut of Elisa Viihde’s original content. The Viaplay streaming service will also continue to be available through Elisa.

Insight: Nordic TV & Streaming

This analysis covers both the TV- and streaming markets in the Nordic countries. It rests on three pillars: the consumers, the market, and the actors. Analyzing the consumers takes us far – but not all the way. Studying the actors and the market as a whole is just as important.


C More switches off linear TV channels in Denmark


Amazon launches Fire TV app with 400+ FAST channels


Norlys says goodbye to the name Stofa after 45 years


Popular X (Twitter) function is being put behind paywall



Barbie has become the highest grossing movie ever for WBD at domestic box office


Greta Gerwig’s Barbie and Christopher Nolan’s Oppenheimer have dominated the theatrical news this summer. As the two blockbuster movies debuted on the same day, the 21st of July, it created the phenomena of Barbenheimer. Since the release a month ago, both movies have performed well in box office, breaking several records.


Last week, Greta Gerwig’s Barbie broke a significant record. The doll adaptation has now become the highest grossing Warner Bros. movie ever at the domestic box office. With the movie now at USD 537.4M, it has beaten the previous number one, Christopher Nolan’s The Dark Knight which made USD 534.9M back in 2008. Globally, Barbie is the second highest grossing movie for Warner Bros, closely behind Harry Potter and the Deathly Hallows – Part Two which made USD 1.34 billion back in 2011. This Saturday, Barbie passed USD 1.2 billion in worldwide grossing.


Despite its newly achieved record, Barbie left the number one spot at the domestic box office this weekend. The latest DC superhero movie Blue Beetle came in at number one, pushing Barbie down to the number two spot after topping the list for four consequent weeks. Oppenheimer has remained in the box office top three in North America for more than a month and is the highest-grossing R-rated film of the year.

Content Analysis

This analysis maps and analyses all on-demand content available on streaming services in the Nordics and its impact on consumption, actors, and market dynamics. It focuses on the interplay between supply and demand and thus provides a solid foundation for decision-making within content strategy and related areas.


Amazon Music Unlimited is raising its prices


Podimo launches podcast with Petter Northug


Elisa hires new CEO


OpenAI acquires AI design studio Global Illumination


Mediavision in the News


Prognosen: Du kommer få betala mer för sämre serier – Expressen


Pirat-tv del av Viaplays fall – Aftonbladet


Nearly half of Nordic SVoD viewers would pay up to EUR 3 extra monthly for more local content – Telecompaper


Nordiske streamingkunder vil betale ekstra for mere lokalt indhold – Mediawatch


Hushållen öppnar plånboken för nordiskt innehåll – Dagens Media


Trendbrott: Fler svenskar piratkopierar film och tv – Dagens Nyheter


Streamingbranschen har fått växtvärk – Sveriges Radio


Poll: Illegal streaming on the rise in Nordic countries – Yle

Industry Events


TV-dagen: 24 August 2023, Stockholm Sweden**


MIPCOM: 16-19 October 2023, Cannes, France


Stockholm Film Festival: 8-19 November 2023, Stockholm, Sweden


MIPTV: 15-17 April 2024, Cannes, France

* Mediavision will attend
** Mediavision will present